1. Forming a focus group and defining the concept:

In this stage, we gather a focus group made up of members of your brand's potential audience. Their insights help us identify key elements of the collection, such as stylistic direction, color palette, materials and silhouettes. Together with you and the focus group, we develop a brand concept that will uniquely differentiate your brand in the marketplace.

2. Creation of the moodboard, detailing, naming, logo and positioning:

A moodboard is a visual concept that reflects the key ideas of a future collection. We create a full-fledged moodboard, including color schemes, textures and possible fabric options. The brand name (naming), logo and market positioning strategy are also developed at this stage. All of these elements help create a clear visual representation of your brand.

3. Developing the artistic part of the collection using AI:

We utilize the latest artificial intelligence technology to create over 1,000 unique looks. These patterns vary in styles, shapes and material combinations, giving you a wide range of choices. We select the top 100 choices and present them in a professionally packaged presentation that reflects your brand DNA.

4. Collection creation and rendering of technical sketches:

Once the concept is approved, we move on to collection development. We create 10 detailed technical sketches, each describing every aspect of the product, from materials to cut. These sketches will become the basis for creating the patterns.

5. Pattern development and material selection (confection):

Based on the approved sketches, we develop patterns for 10 products. Then we select fabrics and materials based on the concept of the collection, the niche and your wishes.

6. Selection of production depending on the niche:

We help you find the production facility that best suits your brand's needs - whether it's a small production facility for a capsule collection or a large one for mass production. We also enter into a contract with the production facility, ensuring quality and deadlines are met.

7. Sample sewing and correction:

We start by sewing 10 samples of the collection, which go through 2 stages of adjustments. This allows us to achieve a perfect match to your concept and visual quality. If necessary, we make changes to the patterns and technical documentation.

8. Batch sewing and sample production:

Once the samples are approved, the main batch of products is sewn. The cost and volume of the batch are agreed upon separately. We also offer sampling services if you require additional tests.

9. Calculation of the economic model and formation of the business plan:

We calculate the economic model of each product (UNIT-economy) to estimate costs and profits. Based on this data, a business plan and hypotheses for a successful market entry are created.

10. Quality Control:

Each product undergoes rigorous quality control to ensure that all technical requirements and aesthetic standards are met.

Cost: $10,000

Price includes all listed steps for 10 products.

Additional items can be ordered at $1,000 per unit.

1. Day 1 - Lookbook shooting in the studio (8 hours):

A lookbook is a visual presentation of your collection that helps to showcase products in action, convey stylistic features and emphasize the uniqueness of your brand. Over the course of 8 hours, we professionally shoot all 10 products. The process includes a variety of shots covering the whole spectrum of the collection - from full bows to individual garment elements.

2. Day 2 - Image shoot in the studio (5 hours):

An image shoot aims to create visual content that communicates the brand's values and philosophy. We organize a 5-hour shoot that creates atmospheric and emotionally rich footage that can be used for promotion on the website, social media and marketing campaigns.

3. Day 3 - Clipping (retouching) 30 positions (8 hours):

We perform professional photo processing - from backgrounds to detailing fabrics and clothing elements. This ensures high quality images suitable for use on websites and promotional materials.

4. Shoot Production:

Complete organization of the shooting process - from concept development to coordination of all participants on set. We manage all stages of the filming process to ensure that every detail is taken care of and executed to a high standard.

5. Models:

We engage professional models who fit the type and style of your brand. Models are selected based on your target audience and collection concept.

6. Project organization, team gathering and booking:

We take care of the whole organizational part, including selection of studio, models, makeup artists and assistants. We also take care of renting the studio and necessary equipment so that you can fully focus on the result.

7. Studio Rental:

We choose a studio that matches the shooting style, brand concept and technical requirements. This can be a minimalistic studio for lookbooks or a more comprehensive space for image shoots.

8. Makeup artist's work:

The makeup artist ensures the models look perfect, emphasizing your brand aesthetic. The makeup artist selects makeup and styling to match the concept of the shoot.

9. Assistant's work on set:

The assistant helps to coordinate the shooting process, ensures comfort and organization of all working moments on the set, so that everything goes as efficiently and professionally as possible.

Cost: $10,000 for 10 items

1. Shooting 10 products (30 videos and 30 static shots):

We create unique user-generated content (UGC) that helps your brand grow organically. For 10 products, 30 videos and 30 static images are shot for use on social media, websites and other platforms. This is content that looks authentic and close to real user reviews.

2. 2 shooting days:

To create this content, we organize two full-fledged shooting days, during which all the necessary clips and static images for your brand are developed.

3. Producing the shoot:

Just like shooting photographic content, we take care of the production - from ideation to realization. Our team makes sure that the shooting process is as organized and efficient as possible.

4. Models:

We bring in models to shoot UGC content that match your target audience. They help create natural, “live” shots that are better received by users.

5. Project organization, team gathering and booking:

Complete coordination of the shooting process - from assembling the team to booking the studio and equipment.

6. Studio rental:

For UGC content shoots, we select a studio that matches the video and photography concept you need for your brand.

7. Makeup artist work:

The makeup artist helps create the right look for the models so that the content looks natural, yet emphasizes the brand's style.

8. Assistant's work on set:

The assistant helps to coordinate the shoot, oversee the details and technical aspects so that every detail of the process is taken care of.

Cost: $3,500 for 10 products, 30 videos and 30 photos

1. Developing a premium online store:

Creating your online store begins with detailed design and development of a premium website that reflects the uniqueness of your brand and meets high standards of user experience (UX/UI). The store will be intuitive, fast and customized for all devices from mobile to desktop computers.

2. Customization:

We don't just build a website on a template, we fully customize it to fit your brand, including unique design, brand colors and elements that will accentuate your style and help you stand out from your competitors.

3. Content creation, product description:

For each item in your collection, we develop high-quality product descriptions that emphasize their benefits, materials, features and unique designs. The descriptions will be SEO optimized to improve your site's visibility in search engines.

4. Connecting the website domain:

We take care of all the technical aspects of connecting the domain to your new website, ensuring it will function professionally and display properly online.

5. Logo development and naming:

If you have not yet had a logo developed at the branding stage, during this period we will help you create a unique brand identity and naming that will fully reflect your brand identity and concept.

6. Unit costing and pricing:

We analyze your product cost structure and create a unit economics calculation for your business. This includes determining the optimal pricing of goods so that you can maximize your profits while taking into account the costs of production, logistics, marketing and other aspects.

7. Installing major applications on the website:

We integrate key applications - from order management and logistics systems to marketing tools such as newsletters, CRM, feedback and analytics - to improve the functionality of your online store.

8. Google Analytics connectivity:

We connect and configure Google Analytics so you can track your website visitor behavior, conversions, traffic sources, and other important metrics to analyze and improve store performance.

9. Store Manual:

Once the development is complete, we provide a detailed instruction (manual) on how to manage the store. It includes all key points: adding new products, order management, working with analytics and other aspects.

10. Installation of metrics:

To effectively analyze data, we integrate metrics systems (e.g. Yandex.Metrica, Facebook Pixel) that will help track traffic sources and effectiveness of advertising campaigns.

Cost: $3500

1. SEO audit and competitor analysis:

In the first step, we conduct a website audit and competitor analysis to identify key factors that can improve the search visibility of your online store.

2. SEO Content Optimization:

We optimize all content on the website, from texts to metadata and headlines, to make sure your store is visible in search engines for relevant queries.

3. Technical SEO:

Includes optimizing your site's loading speed, mobile adaptation, and setting up proper page indexing. We fix any technical issues that may prevent good search engine positioning.

4. External SEO optimization:

Creating quality backlinks to your store and working with external sites to improve search engine rankings.

5. Monthly reports and adjustments:

Each month we provide detailed reports on SEO progress and suggest strategy adjustments based on results. Over the course of three months, we work continuously to improve your store's search positions.

Cost: $500 for 1 month

1. Registration of a foreign company:

We will help you register your company in one of the jurisdictions suitable for international business (e.g. USA, Europe). This will allow you to officially deal with foreign markets by accepting payments through global platforms.

2. Rent a physical company office and phone number:

To create company legitimacy and connect payment systems, we will provide you with a virtual office lease with a legal address as well as a business phone number, which will increase the credibility of your brand in the international market.

3. Opening and connection of payment systems:

We connect payment systems important for international business such as:

• PayPal Business - to accept online payments from anywhere in the world.
• Shopify Payments - if your store is powered by Shopify, we customize the integration to accept payments.
• Payoneer Business - for international transfers and receiving payments from various platforms.

These systems will provide secure and fast transactions for your online store, making it easier to deal with customers from abroad and greatly expanding your opportunities for growth.

Cost: $2000

1. Brand UTP development:

We build a unique selling proposition that will set your brand apart from the competition. This includes a deep understanding of your product, audience and market. The UTP will focus on the key benefits of your brand and will be the foundation for your entire marketing strategy.

2. Creative Project Management:

We create concepts that form an emotional connection between your brand and your target audience. This helps to increase recognition, improve perception and build a loyal customer base. Our creative managers work on developing vivid ideas for advertising campaigns and communications that will maintain interest in the brand at all stages of its development.

Cost: $1000 for 1 month

1. Creating a portrait of your target audience:

We analyze your target audience and segment them by key characteristics: demographics, interests, behavior. This allows you to customize your advertising campaigns more effectively.

2. UNIT and KPI calculation:

Developing key metrics and KPIs to track the results of your advertising campaigns and achieve your business goals.

3. Buying and Pharming Business Managers:

We customize business managers to run ad campaigns, preparing them to work properly with Facebook's advertising platforms.

4. Facebook Page Packaging:

Complete Facebook business page design with all key elements added: logo, description, call to action buttons and contact information.

5. Facebook Pixel/Api Conversion Customization:

We customize conversion tracking tools (Pixel and API Conversion), which will allow you to see how users interact with the site after viewing ads.

6. Ad text writing:

Copywriters create effective ads that grab your target audience's attention and drive them to take action.

7. Optimizing and scaling ad campaigns:

We continuously optimize campaigns based on results, adjust ads and scale successful strategies.

8. Creative Development:

We create visual and video creatives that will help you stand out from the competition and capture the attention of your target audience.

Cost: $1000 for 1 month

Maintain Pinterest $500 per month

1. Keyword selection for organic promotion:

We select keywords that will drive organic growth and increase reach on Pinterest. This helps your pins to be visible among relevant audience and increases traffic to the site.

2. Account creation and design:

Complete Pinterest account design for your brand. Includes developing a visual style for the profile, adding a logo, description and website links so that users can easily find and interact with your brand.

3. Writing a description with keywords:

Each pin will be accompanied by a keyword-optimized description to help increase visibility and improve organic promotion results.

4. Linking to product pages:

Each pin will link to relevant product pages on your site, which will increase traffic and conversions.

5. Posting 40-50 pins per month:

Regularly posting content on Pinterest (40-50 pins monthly) to keep your account active and improve organic rankings.

Maintaining YouTube 500$ per month

1. Account creation and channel design:

We create a professional YouTube channel that is visually and functionally consistent with your brand. Includes creation of banners, avatars and other channel design elements.

2. Posting Shorts:

Focus on creating and posting short videos (Shorts) that are relevant on the platform and help increase reach and subscribers quickly.

3. Video Optimization:

We optimize video content in terms of titles, descriptions, tags and other metadata to improve its visibility on YouTube and search engines.

Maintaining TikTok 500$ per month

1. Organic growth strategy for the western market:

We develop an organic growth strategy for the brand on TikTok that takes into account the peculiarities of the Western audience. The strategy includes choosing relevant content and hashtags, as well as analyzing platform trends.

2. account design and maintenance:

Creation and design of the TikTok account, taking into account the trends and needs of the target audience. Regular maintenance including publishing entertaining and selling content related to your brand.

3. competitor analysis and positioning strategy:

We analyze your competitors on TikTok to highlight your brand's key strengths. This helps in determining the best positioning and finding your niche on the platform.

4. Content Plan Creation:

Create a content plan that includes a variety of video formats that address TikTok trends. Publish videos with regularity to ensure steady growth in subscribers and engagement.

5. Publication:

Regular posting of content according to the developed content plan, including participation in trends, Challenges and other interactive formats.

Maintaining Instagram and Facebook $500 per month

1. social media design and maintenance:

Creating professional Instagram and Facebook profiles including stylish visuals, brand descriptions and links to the online store. We take care of regular posting, keeping the audience interested.

2. Reels publishing:

Creating short dynamic videos in Reels format to increase organic reach and engagement with the target audience.

3. Preparing Timeless Storis (Highlights):

Creating themed highlites to help new users quickly familiarize themselves with your brand, collections, purchase and shipping terms.

4. Publishing and cross-posting:

Regularly posting and cross-posting content to Facebook to increase reach and engagement.

1. Selection of bloggers on barter terms:

We select influencers who are willing to cooperate on barter terms, which minimizes advertising costs and increases coverage.

2. Two integrations per week:

We organize a minimum of two integrations weekly, which keeps a steady engagement with the audience of Influencers.

3. Writing TORs for Reels and Stories:

We prepare TORs for Influencers, which ensures the creation of quality content that aligns with your brand.

4. Product Alignment and Shipment:

Organizing the shipment of products to Influencers, quality control of completed terms and communication on all issues.

5. Collecting content from bloggers for use on social media:

Control the receipt and utilization of content created by Influencers to further promote your brand on social media.

Cost: $1000 for 1 month

1. Management of all processes:

We fully take over the management of all operational tasks of the project, ensuring the efficient work of all departments and teams involved in the creation and promotion of the brand.

2. Product operations:

Monitoring of production, quality and logistics of goods, which guarantees timely fulfillment of all orders and high quality standards.

3. Agent Communication:

We handle all negotiations and maintain constant communication with the agent who markets the brand.

4. Website Editing:

Regular updates and editing of the website based on new arrivals, promotions and changes in the range so that the website always remains up-to-date and user-friendly.

Cost: $1000 for 1 month

1. defining objectives:

• At the first stage, it is important to clearly define the objectives of the collaboration. This could be to increase sales, expand the target audience, increase brand awareness or strengthen the brand's positioning in the market.
• Formulating goals helps build a clear understanding of what the brand wants to achieve through the collaboration.

2. Brand Selection:

• Analyzing the competitive landscape: Researching the market, identifying brands that work with the same or similar target audience. Analyzing their values, style traits and market position.
• Searching for brands with matching values: Selecting partners with whom maximum synergy can be achieved. Alignment in mission, quality and design approaches reinforces the perception of brands as trustworthy and professional.

3. Brand Analysis:

• Positioning study: How is the chosen brand perceived by the target audience? What are its key strengths?
• Reputation and Audience: Analyze the brand's presence in media, social media and among customers. Identifying the alignment of audience, marketing channels and affiliate promotion strategy.

4. Brand Communication:

• Contact initiation: Initiating an interaction with a potential partner. This can be direct contact through an official channel or through intermediaries.
• Idea presentation: Presenting to the brand your idea of collaboration with a proposal of favorable terms of partnership that meet the goals of both parties.

5. Developing the concept of the collaboration:

• Creating a product idea: Formulating a specific product or series of products that will be jointly developed and released as part of the collaboration.
• It is important that the product reflects the style and identity of both brands.

6. Agreeing the terms and conditions:

• Collaboration agreement: Formalizing a formal agreement that sets out all the main points of the partnership - from the terms of joint sales to the percentage of profits.
• Approval of marketing actions, promotional campaigns and other promotion steps.

7. Creation of joint content:

• Photography and video: Developing promotional materials for both brands. This may include filming products, creating promos, and writing text.
• Utilizing the brands' logos and identities in all steps of promotion.

8. Product Development:

• Co-creating a unique product that will symbolize the merger of the two brands. Developing a collection or individual models that fully reflect the philosophy of both companies.

9. Marketing and Promotion:

• Creating advertising campaigns: Promoting the collaboration through social networks, media and marketing channels of both brands.
• Organizing PR activities and events: Organizing events and presentations to draw attention to the new collaborative product.

10. Organization of sales:

• Realization through sales channels: Identify key channels to sell the products. These can be own stores, online platforms or large marketplaces.
• Organizing all logistical and operational processes for effective sales.

11. legal approval:

• Legal aspects: Checking legal aspects related to the collaboration - use of logos, brand names, copyright compliance and intellectual property protection.
• Signing of final agreements and contracts setting out the terms of the partnership at all levels.

Cost: $10,000

The use of AI in video content creation allows you to create dynamic and modern videos with minimal time and maximum creativity, which can impress the audience and distinguish the brand from competitors.

1. Studying trends:

• Before you begin development, it's important to understand what trends are prevalent in video content, especially AI-driven content. This could be analyzing popular formats demanded by target audiences, researching the latest technologies and tools for content generation, and understanding how brands are already using AI to create unique videos.

2. Selecting a platform for generation:

• Platform Selection: Selecting the best platform or software to generate content using AI. It can be a platform for automatic video creation, neural networks for generating graphics and visuals, or tools for creating animations and image synthesis.
• The choice of the appropriate technology also depends on the tasks at hand - creating visual effects, generating new storylines or synthesizing music.

3. Concept Creation:

• At this stage, the overall concept of the video content is formed, which includes understanding the audience, objectives and key messages. This could be a video for advertising, promoting new collections, creating branded videos or short teasers for social media.
• The concept also includes unique visual solutions, use of creative techniques and techniques to engage the viewer.

4. Storyline Development:

• Storyline is an important part of video content. Defining the main idea, script, characters, events that should take place on the screen. It is important to think through not only the sequence of actions, but also the emotional accents that will resonate with the audience and create the right impression of the brand.

5. Developing a visual identity with a logo and naming:

• Creating a visual identity includes color palette selection, atmosphere, music and visuals. Here, it is important to consider all branding elements such as logo and corporate identity so that the content seamlessly reflects the brand identity.
• Each video should be imbued with the brand's atmosphere, reflecting its unique character and emotional message.

6. Generating visual content through promt engineering:

• Promt engineering is the process of customizing generative AI models to create unique and creative videos. In this stage, visual elements, scenes, effects and animations are created based on pre-defined algorithms and instructions.
• AI is used to create complex visual solutions that manually could take weeks of work, but with new technologies it is achieved faster and more accurately.

7. Video editing for all social networks:

• After content creation, professional video editing is done, adapting it for different platforms - Instagram, TikTok, YouTube, Facebook and others. Each platform has its own requirements for the format, duration and style of the video, and this is taken into account in the final processing of the content.
• The process includes cutting frames, applying effects, adding subtitles, animation elements and optimizing for specific social media algorithms.

8. Postproduction:

• The last stage includes final video processing: color correction, sound effects overlay, adding final graphic elements and exporting the video in the required resolution.
• This process also involves testing the content with a focus group to assess the impression and adjust if necessary before the video content goes to mass distribution.

Cost: $30,000 per service

Creative management is a key component of a brand's success that helps it not only stay relevant in a competitive market, but also set new trends.

1. Strategic Planning:

• Goals and Objectives: Defining the brand's long-term goals and developing plans to achieve them. This may include developing new products, expanding into other markets or creating unique campaigns to attract attention.
• Directional choices: Plan all creative activities with brand, market and audience goals in mind. Developing strategies that will support long-term growth and recognition.

2. Competitor Analysis:

• Competitor Research: Conducting an in-depth analysis of competitors, their strategies, marketing moves and successes. This allows you to identify strengths and weaknesses as well as find opportunities to differentiate and introduce unique solutions.
• Finding vacant niches: Assessing the competitive field to understand where there is an opportunity to offer a unique UTP (unique selling proposition) and how to stand out.

3. Studying trends:

• Industry Trends and Creative Solutions: Keeping up to date with current trends in fashion, media and culture to ensure the brand stays on the cutting edge. This could be the trend for sustainable materials, inclusivity in fashion, the use of AI for content creation, or other innovations.
• Forecasting future trends: Assessing possible changes in the market and preparing the brand for new challenges. This helps the brand to stay relevant and in demand.

4. Searching for new out-of-the-box solutions:

• Out-of-the-box ideas: Constant search for original and out-of-the-box solutions to promote and develop the brand. This can be using unusual content formats, working with non-standard media or launching creative collaborations with unexpected partners.
• Experimentation with formats: Exploring new formats of interaction with the audience - be it interactive campaigns, AR/VR solutions or unexpected marketing campaigns.

5. Creative strategy development:

• Brand Concept: Creating an overall creative concept that will define the visual and content style of the brand. This includes defining key messages, communication style and creative approach to every aspect of promotion.
• Audience Engagement: Developing methods to engage with audiences through content, events and social media. It is important to think through how the brand will evoke an emotional connection and attract loyal customers.

6. Conceptualization and script development:

• Creative Campaigns: Developing creative concepts for advertising campaigns, content and events. This includes scripts for videos, infomercials for PR campaigns, ideas for social media and offline events.
• Content Plan: Planning content activities, including the creation of original posts, videos and infographics that will highlight the brand on different platforms.

7. Realization of creative ideas for content, infoposts, and PR:

• Content Production: Realizing creative solutions in content format for social media, advertising campaigns, blogs and other media channels. This can be the creation of memorable visual solutions, videos, graphic materials or unusual PR activities.
• PR-activities: Creation and realization of infopromotions to get media coverage, publications in mass media, attracting attention of bloggers and Influencers.

8. Evaluation of results:

• Performance Analysis: Once all creative ideas have been implemented, performance analysis is conducted. This may include metrics on reach, engagement, subscriber growth, conversions, sales and other KPIs.
• Strategy Adjustment: Based on the findings, the strategy is adjusted to improve future campaigns and increase their effectiveness. It is important not only to evaluate how the creative ideas worked, but also to make changes in time to achieve the best results.

Cost: $2000 a month

These steps will help create a successful display that will draw attention to the brand and enhance its reputation in the marketplace.

1. Planning and vision

• Defining objectives:
• Increasing brand awareness.
• Attracting new customers.
• Presentation of the new collection.
• Strengthening market positioning.
• Gaining media attention and press coverage.

2. Selection of format and concept

• Format of the event:
• Fashion show, presentation, performance, online broadcast or theme party. The choice of format depends on the objectives and target audience.

3. Site selection

• Selection criteria:
• Size: sufficient space to accommodate guests, models and equipment.
• Atmosphere: appropriate for the brand's style.
• Accessibility: easy access for guests and participants.
• Technological equipment: availability of necessary equipment for light and sound.

4. Budgeting

• Budgeting:
• Determining the cost of venue rental.
• Calculating the cost of clothing, makeup, hair, models, lighting, sound, props, photographers, videographers, PR-campaign and catering.

5. Collection Selection

• Defining the collection:
• Selecting the garments that will be featured in the show, taking into account the event concept and brand objectives.

6. Model casting

• Model Selection:
• Conducting a casting call to select models that match the style and image of the brand.

7. Image development

• Creating the concept of images:
• Selection of makeup, hairstyles, accessories and shoes.
• Creating a moodboard to visualize the general idea and style of the show.

8. Technical preparation of the site

• Site preparation:
• Organizing the arrangement of furniture, lighting and sound, creating an atmosphere corresponding to the style of the event.

9. Ordering photographers and videographers

• Content creation:
• Hiring professionals to take photos and videos of the show.

10. Preparing press-kit

• Material Creation:
• Developing press release, look-book, brand information materials, photos and videos for journalists.

11. Online strategy creation

• Social media content development:
• Preparing posts and videos to promote the event on social media.

12. Inviting guests

• Creating a guest list:
• Identifying the target audience: press, Influencers, buyers, VIP clients, journalists, stylists.
• Sending out invitations and confirming attendance.

13. PR-campaign

• Dissemination of information:
• Creating event news, utilizing social media, interacting with media to increase interest in the show.

14. Hosting the show

• Event organization:
• Ensuring the event runs smoothly, managing time, organizing interaction between participants.

15. Photography and videography

• Creating content for promotion:
• Shooting photos and videos for publication in social media and further use in marketing materials.

These steps will help to successfully organize the opening of the store, ensure its popularity and strengthen the position of the brand in the new market.

1. Planning and vision

• Goal setting:
• Increasing sales and customer base.
• Increasing brand awareness in a new market.
• Creating a premium brand image.
• Direct contact with customers to get feedback and create a loyal audience.
• Market and competitor analysis:
• Researching the needs of the target audience, their preferences and expectations.
• Analyzing the competitive environment to identify unique showroom advantages and opportunities for differentiation.
• Concept Selection:
• Defining the showroom style, atmosphere, visual identity.
• Format for presenting the collection: e.g. classic show or interactive experience for customers.
• Finding and selecting a location:
• Determining the location (preferably in central areas, close to other stores and with convenient transportation links).
• Consideration of square footage and rent to determine economic feasibility.
• Drawing up a business plan:
• Determining the required investment and overall budget.
• Calculating payback period and marketing strategy to attract customers.

2. Preparation

• Legal formalization:
• Business registration, obtaining necessary permits and licenses.
• Registration of documents for the lease of premises.
• Design and renovation:
• Developing a design project that reflects the style and atmosphere of the brand.
• Renovation of the premises, taking into account all the necessary elements to create a unique space.
• Equipment procurement:
• Purchase of lighting, hangers, mirrors, mannequins, furniture, cash register and POS system.
• Merchandise purchase and preparation:
• Purchasing the collection, creating an attractive display case and organizing the storage of merchandise.
• Staff Recruitment:
• Recruitment of staff: sales consultant, showroom manager, cleaner, and possibly a visual designer.

3. Opening

• Opening organization:
• Inviting guests, press, VIPs and influencers.
• Hosting a party to introduce the new collection.
• Staff Training:
• Training staff on knowledge of the collection, basics of sales and customer service.
• Maintaining the atmosphere of the showroom to create a comfortable and attractive space for customers.
• Showroom decoration:
• Creating brand atmosphere through proper selection of furniture, lighting and music.
• Implementation of visual merchandising to maximize customer attention and increase sales.

This process allows the brand to successfully integrate into the offline space, increasing audience reach and sales.

1. Store selection:

• Analyzing the store's target audience (CA): Determining whether the store's CA matches the brand's CA. Study of demographics, preferences and customer behavior.
• Competitive Environment: Evaluate competitors in or near the store, their offerings and positions to determine a location strategy.
• Location: Selecting a location in popular high-traffic shopping areas, analyzing the store's accessibility to the target audience.

2. Goal Setting:

• Increase sales: The main objective is to increase brand sales through physical presence at the point of sale.
• Increase brand awareness: Presence in offline stores enhances brand perception, visibility and helps to establish contact with new customers.
• Testing a new market: An opportunity to test how products will sell in a new region or to a different target audience.
• Creating offline touch points: Providing customers with the opportunity to interact with the brand's products live, which increases their trust in the quality of the products.

3. Making a plan:

• Determining timeline: Developing a schedule for the showroom launch, including preparation, opening and promotion phases.
• Budget: Calculating costs for rent, transportation, product placement, space design and other operating expenses.
• Quantity of Products: Determining how many products will be available in the showroom to support the assortment.
• Type of placement: Choosing the format (stand, shelf, showcase) that most effectively represents the brand.
• Terms of cooperation: Conclusion of a lease agreement, discussion of the terms of payment of rent or a percentage of sales.

4. Preparation of materials:

• Product catalog with prices: Preparation of catalogs with prices for all available items to provide to customers.
• Product Photographs: Professional photography of products for display in window, booths, or promotional materials.
• Logo and Branded Elements: Creating striking, memorable visual brand elements to reinforce brand recognition.
• Informational materials: Brochures or flyers with information about the brand, its concept and collection to attract customers' attention.

5. Paperwork:

• Lease Agreement: Signing an agreement with the store or shopping center owner that includes terms of occupancy and liability.
• Collaboration Agreement: Formalizing the collaboration including terms of sales, logistics and marketing.

6. Delivery of goods and transportation arrangements:

• Delivery of goods: Logistics of getting all products to the store on time, ensuring safety during transportation.
• Transportation organization: Planning and coordination of delivery, including selection of transportation company and packing of goods.

7. Sales monitoring and demand tracking:

• Sales Analysis: Continuous monitoring of showroom sales to evaluate placement performance and identify trends.
• Demand Tracking: Analyzing the popularity of various products for timely adjustments in assortment and stock.

8. Timely replenishment of goods:

• Ensuring availability of merchandise: Ensuring that merchandise does not run out, regular replenishment of assortment to maintain demand.

9. Communication with store managers:

• Regular communication: Constant contact with store managers for prompt resolution of issues related to sales, clearance and merchandise updates.
• Evaluating sales and feedback: Collecting feedback from store managers and customers to improve the product and promotional strategy.